This post is part of a series that has (hopefully) highlighted the importance of understanding culture and its role in the quest to build and sustain resilience. Today’s post explores the school of thought known as Cultural Theory of Risk – or just Cultural Theory (CT). This theory is mainly derived from the work of […]
… perception and communication of risk
Last week I was talking about the need for Sales and Marketing thinking to be applied to the risk/BC practice. To do either of these thing effectively we need the appropriate message and presentation. Too often we focus only Crisis Communication, and there are plenty who provide advice in that space. To become more resilient we need […]